Overview of tools

During a client set up, creating ads consists of a series of processes which use different tools. Here is a quick overview of the tools to guide you through the process.

Facebook Power Editor

We use Power Editor to create Dynamic Product Ads (DPA)/ DPA Lead Ads, and City Specific Campaigns. Listing Rocket (LR) Ads created in Strypes are launched here as well. We also add or create new Facebook Pages for our clients in Power Editor.

Strypes

Strypes is used for LR Ads set up, FB Party Ad Config, and Mass Creating Segments.

Optmyzr

To optimize script and bid rules updates during Google campaign set up

Stars

Clients use this to pause or activate their campaigns or specific ad-sets.

Helpscout

It is an essential tool to view daily tasks assigned.

Google AdWords

We use AdWords for the Google campaign set up

TIBCO

You may check a client's Facebook product sets in TIBCO to create DPA and City Specific campaigns.

Microsoft Excel

A tool we use to generate DPA and City Specific campaigns in bulk before we import them to Power Editor.

Microsoft Access

We use Access to import data to Google during Google campaign set up.